CV
Experience & Expertise
January 2016 - To date
CLIENT PARTNER, LEO BURNETT LONDON
Agency lead for ŠKODA UK responsible for steering the business relationship, driving the creative agenda, leading X-agencies and managing growth and procurement.
I was asked to champion ŠKODA the 2nd largest account in the agency. In the time, I’ve strengthened the relationship and more than doubled the fee by acquiring the digital business along with leading the UK business to develop their own local positioning and work. I spearheaded the launch of “Driven By Something Different” a platform that has that the business has embraced from the inside-out and implemented across the entire consumer journey. I've been responsible for steering & overseeing the integrated campaign for the client including digital and content creation.
Driving cultural change and creating advertising that matters is imperative. We created a campaign with ŠKODA to champion Women’s equality in cycling, by shining a light on there not being a Tour De France equivalent for Women. We partnered with a team of women and filmed them riding the entire course of the Tour De France, one day ahead of the men. This received worldwide media coverage and generated cultural contagion to raise awareness of this issue. Together we won a Glass Cannes Lion & Entertainment Lion for Diversity for championing equality. (case study available on request)
During my tenure on the brand, ŠKODA has seen the highest campaign performance results.
September 2012 - Jan 2016
GLOBAL MANAGING PARTNER, FALLON LONDON
Global lead on the Häagen-Dazs Global account, which is the most prestigious General Mills brand worth US$1 billion globally, available in 85 countries. I led the global repositioning of the brand and it’s first-ever global campaign and 4 successive campaigns after that.
In 2013, received an intercompany transfer from Saatchi NY to FALLON London in order to continue to oversee my leadership of the International Häagen-Dazs business for the Publicis Groupe.
January 2006 - September 2013
SVP, GLOBAL MANAGEMENT DIRECTOR, SAATCHI & SAATCHI NY
Spearheaded the Häagen-Daz International, Green Giant International, Nature Valley International, Old El Paso International, and UNICEF accounts.
Led and won the pitch for the International Häagen-Dazs business (see above) working with Saatchi offices in LA, Paris, London, Germany, Shanghai, Hong Kong & Singapore to arrive at a universal positioning, insight and idea. We developed the first fully integrated 360 global campaign for Häagen-Dazs including, film, digital, brand content, print, shopper experience, PR & activation. The campaign appeared in over 50 countries around the world.
November 2003 - September 2005
ACCOUNT DIRECTOR, MUSTOES LONDON
Account Director overseeing strategy, creative development and production for Hitachi Europe, Ocean Spray, Bauer Publishing and THE COI.
July 2000 - October 2003
SENIOR ACCOUNT MANAGER, OGILVY SYDNEY
Responsible for day to day running of the account for Coca-Cola Company including Brand Coke, Fanta and Sprite, Unilever and The NSW Cancer Council.
June 1999 - June 2000
ACCOUNT EXECUTIVE, Y&R
Colgate-Palmolive, Cerebos Foods, Accenture and Revlon
September 1997 to September 1998
MARKETING AND PR OFFICER, CLUB 21 LONDON
Responsible for Marketing & PR for The Metropolitan Hotel, Nobu, The Halkin Hotel, Giorgio Armani, Donna Karan, Bvlgari and Prada.
